• Alzheimer’s Association

    Alzheimer’s Association Greater Indiana Chapter
    Annual Report
    Print Design

    During our inital discussions, I discovered that the association needed a look for the report that complemented their national print materials, and would engender confidence from an upper middle class donor base.
    To accomplish this, I used elements from the Alzheimer Association style guide heavily, gave the copy generous breathing room, and used bold, clean lines. The elements work together to communicate the association’s care, focus, and expertise.